海淘商业策划书.doc

1、WWW.JUYANGPAI.COM 环游创想huanyouchuangxiang 商业计划书 Business Plan目录 Contents1.执行纲要51.Summary51.1环境与契机51.1 Environment and opportunity51.2产品与服务71.2 Products and service71.3市场研究与分析71.3 Market research and analysis71.4公司及战略81.4 Company strategy81.5公司管理91.5 Company management91.6技术可行性分析101.6 Technical feasib

2、ility analysis101.7资金需求101.7 Capital demand102.环境与契机102.Environment and opportunity102.1 各种环境的基本情况102.1 Basic situation of various kinds of environment102.2 市场现状122.2 The market situation123.产品与服务143.Products and service143.1服务定位143.1 Service orientation143.2 产品1193.2 Products1194.市场研究与分析194. Market

3、 research and analysis194.1市场概述204.1 Market overview204.2目标市场分析204.2 Target market analysis204.3市场定位254.3 Market localization254.4市场需求预测254.4 Market demand forecasting254.5市场营销策略274.5 Marketing strategy274.6具体执行方案304.6 Specific implementation305.竞争分析335.Competitive analysis335.1 SWOT分析335.1 SWOT ana

4、lysis335.2竞争力量分析345.2 Competitive forces analysis345.3 分析总结395.3 Analysis summary396.公司及战略406.The company and the strategic406.1公司宗旨406.1Company tenet406.2公司经营理念406.2 Company Operate philosophy406.3公司目标406.3 Company target406.4 公司战略416.4 Company strategy417.公司管理437.The company management437.1核心管理层经理

5、工作职责447.1 The core management manager job responsibilities447.2员工467.2 Employees467.3服务流程图477.3 The service flow chart477.4价值链管理487.4 Value chain management488.技术可行性分析528.Technical feasibility analysis528.1主要技术528.1 Main technology528.2安全技术538.2 Security technology538.3技术维护与开发的人力资源548.3 Maintenance

6、and development of human resources548.4总结548.4 Conclusion549.资金需求559.Capital demand559.1 目前资金需求量559.1 Current capital demand559.2 其他资金需求559.2 Other capital needs559.3 资本金具体使用569.3 Specific use of the capital5610.财务分析5710.Financial analysis5710.1财务基本假设5810.1 Financial basic assumptions5810.2财务报表（见附表）

7、5910.2 Financial statements (see attached table)5910.3财务分析5910.3 Financial analysis5910.4总结6510.4 Conclusion6511.风险资本的退出6711.The exit of venture capital6711.1资金退出计划6711.1 Capital exit plan6711.2总结6811.2 Conclusion6812团队介绍6912Team introduce69附录一：70Appendix one：70商业计划书 Business Plan1. 执行纲要1.Summary1.1

8、环境与契机1.1Environment and opportunity据中国电子商务研究中心监测数据显示，2012年中国海外代购市场交易规模达483亿元，较2011年同比增长82.3%，并呈明显上升趋势。（图一）According to the China electronic commerce research center monitoring data,In 2012, China has purchased 48.3 billion RMB oversea commodities, compare to 2011, it has grew 82.3%, and shows a obvi

9、ous increasing trend.(figure 1) （图一）(figure 1) 近年来，由于中国综合实力和居民生活质量的提升，使得中高产阶级群体对生活品质的注重，优质海外商品的市场需求在不断攀升，国外消费品越来越受到国内市场的青睐。In recent years, due to Chinas improvement of comprehensive national strength and residents getting rich , rich people are care more about their quality of life, the demand of h

10、igh-quality oversea products are rising , oversea products are getting more and more popular by Chinese market.随着电子信息技术和经济全球化的深入发展， 电子商务在国际贸易中的地位和作用日益凸显，已经成为中国对外贸易的发展趋势。跨境电商越来越受到政府部门的高度重视。发改委、商务部、海关总署、人民银行、质检总局、国家邮政局、国家标准委等部门积极围绕综合法律法规、信息监管、支付清算、通关、物流保税、电子认证、纠纷解决、经营者行为、示范试点等标准规范和配套管理制度层面，跨境电子商务法律政策环

11、境不断完善。With the further development of electronic information technology and economic globalization, the position and function of e-commerce in international trade is growing, it has become a development trend of Chinas foreign trade.Chinese government pay high attention to Cross-border e-commerce .D

12、evelopment and reform commission, ministry of commerce, general administration of customs, the peoples bank of China, quality supervision, inspection and quarantine, the national post office, the national standards committee and other departments formed a complete set of management system in compreh

13、ensive laws and regulations, regulatory information, payment and settlement, customs clearance, bonded logistics, electronic authentication, dispute resolution, the operator behavior, pilot demonstration and other standard specification, the policies of cross-border e-commerce are improving .今年跨境进口电

14、商政策在跨境支付、通关和保税模式等方面对跨境电商呈现多重利好。 This year,Cross-border e-commerce has multiple positive policies in cross-border payment, customs clearance ,bonded pattern and other aspects .1.2产品与服务1.2 Products and service 在国家针对跨境电商的政策越来越开放的背景下，结合我们的团队在国外的货源优势以及电商运营的经验，以“顾客至上、便捷购物、品质保证”的原则为口号，最终搭建一个服务大众的跨境购物平台。主要商品为欧美的名牌时装及服饰，日韩的化妆品，澳新的奶粉，以及发达国家生产的名牌日用品等。 Under the background of national policies towards cross-border e-commerce, in combination with our teams abroad source advantage and cross-border e-commerce business experience, our slogan isc